Your own branded direct-booking storefront.
Direct-booking platform · Fleet + bookings$500–2k/mo
Stopbuildingsomeoneelse’srentalbusiness.
Turo takes 10–40% of every trip and keeps your customer. Rentovation gives you your own booking website, your own payments, and the marketing to fill your calendar. Flat monthly price. Zero per-booking fees.
Your own booking website. Your own payments. $0 per-booking fees.
Start your 14-day trialLive in ~15 min · free 14 daysBook a demo →
▲ Most operators are live in about 15 minutes. No demo call required.Rather be walked through it? Book a demo →
$0
Per-booking fee
~15 min
Time to go live
10–40%
Marketplace take
What agencies charge · included free
Command center screenshot shown.
Payments connect to your processor. Rentovation never holds your money.
No per-booking Rentovation fee. One flat monthly price.
02
Marketplace vs. Rentovation
Side by sideCriterion
The marketplace
Rentovation
Fees
They take 10–40% of every booking
You pay one flat monthly price
Customers
Your customers belong to them
Your customers belong to you
Visibility
You compete with thousands of listings
You build your own local brand
Search
Their SEO builds their name
Your SEO builds your name
Rules
Their rules, their policies
Your rules, your policies
Reputation
Every review builds their reputation
Every review builds yours
You didn’t buy vehicles to build someone else’s business.
03
The fee math
The revenue calculator15%35%
Gross bookings per year$25,920
Marketplace cut per year−$6,480
Rentovation Starter per year, flat−$2,364
You keep
$4,116
more per year · every year · same cars, same renters
04
Everything you need to run your own rental business
6 systems · one dashboard04.1
Your branded booking website
Customers book you direct, 24/7, on your own web address — no marketplace in the middle.
Book direct
04.2
Payments straight to your bank
Stripe, Square, PayPal, Braintree or Authorize.net. Rentovation never touches the money.
Your processor
04.3
Know who’s driving
License verification and proof-of-insurance checks from the renter’s phone. Green check on the booking, no paperwork. Insurance is verified, not sold.
Phone verify
04.4
Digital rental agreements
Renters e-sign at booking; the signed copy is stored automatically. Every trip papered.
E-signed
04.5
Fleet & bookings in one dashboard
Every car, every reservation, every payout on a single screen. Paste a VIN and the car fills itself in — year, make, model, trim, done.
VIN autofill · one screen
04.6
AI that works while you sleep
Automated lead follow-up, an assistant that answers renter questions, and a local SEO engine that re-audits your listings and drafts posts for your approval — overnight.
Autopilot · 43 SEO checks
05
43 checks, not a promise.
AI local SEO · included in ProAgencies charge $500–$2,000 a month for this. Pro includes it.
17 storefront checks, a 13-point Google Business Profile checklist, and 13 publication gates — 43 in all, running against your listings and your content. It’s part of Pro, not a separate SEO bill on top.
Nobody can guarantee a Google ranking. We show you every check instead.
01
One phone number. Everywhere.
Your storefront says one thing, your Google profile another — that’s a blocker, not a note. Same for the business name.
02
Five audits, on rotation
Identity, Google profile, storefront, links and citations re-audit themselves on a rotating daily sweep. Nobody has to remember.
03
AI drafts. You approve.
It writes from your real fleet, prices and hours. 13 publication gates run on every draft — and nothing publishes until you approve.
04
Same post, new city name.
Google calls that a doorway page. A city-swapped rewrite of a post you already have gets blocked, not published.
Your market, your name on it — not another marketplace listing.
06
Not just software
Marketing + humansSoftware doesn’t build businesses. Customers do.
Most platforms hand you a login and disappear. Rentovation comes with a marketing system and real humans behind it — so bookings land on your calendar, not just tools in your dashboard. Nobody else combines the software, the marketing, and the coaching in one place.
25+ yrs marketing · 10 yrs car rental — in your corner.
A1Google Business optimization
A2Local SEO across Google, Bing and Apple
A3Facebook & Instagram ads
A4Email & SMS follow-up
A5Landing pages that convert
A6Retargeting the near-misses
A7Weekly live coaching
07
Verify before the keys
Trust · from the renter’s phoneEvery renter, checked. No paperwork.
Before a single key changes hands, the renter confirms who they are — right from their phone. You get a clean green check, not a folder of scanned documents.
01
Scan the license
Renter photographs their driver’s license on their own phone.
02
Confirm proof of insurance
Insurance is verified — not sold. Just a check that they’re covered.
03
Sign the agreement
The rental contract is e-signed at booking, before pickup.
Rentovation · Verify
Verified — you’re cleared
ID · LICENSE · INSURANCE
IdentityMATCH
LicenseVALID
InsuranceCONFIRMED
Own your market
The operators who build their own local brand today own the market tomorrow.
Your business. Your customers. Your future.
Your businessYour customersYour future
▲ Live in about 15 minutes · no per-booking fees · no demo call required.