Car rental software pricing, flat and honest.
Marketplaces take 10–40% of every trip. Rentovation replaces them for one flat monthly price on your own booking site — $0 per-booking fees, unlimited vehicles, and every dollar lands in your own account. Two plans, no per-car tax, no surprise cut.
Full Pro at the lowest founding rate, for the first 6 of the founding group. Then it locks at the Starter price for life.
- Everything in Pro, kept for life
- Full AI marketing engine
- Unlimited vehicles & team
- $0.00 per booking
Everything you need to run the whole operation direct, on a flat monthly fee.
- Your own branded storefront
- Your payments (Stripe / Square)
- Renter ID + insurance verification
- E-signed agreements & deposit holds
- Unlimited vehicles & team
- Daily auto-SEO blog
- $0.00 per booking
Everything in Starter plus the AI marketing engine that fills your calendar.
- Everything in Starter
- AI lead follow-up & nurture
- AI local SEO engine
- Guided Google Business setup
- Ad campaign kits — coming soon, included
- $0.00 per booking
14-day free trial on every plan · billed monthly · $0.00 per booking· cancel anytime
What’s in each plan
Every plan is flat, monthly, and self-serve, with $0 per-booking fees and unlimited vehicles. Starter runs the whole operation; Pro adds the AI marketing engine on top.
Everything else — storefront, payments, verification, agreements, unlimited cars — is in both plans.
| Feature | Starter | Pro |
|---|---|---|
| Branded direct-booking storefront | ✓ | ✓ |
| Your own payments (Stripe / Square) | ✓ | ✓ |
| Renter ID + insurance verification | ✓ | ✓ |
| E-signed agreements & deposit holds | ✓ | ✓ |
| Unlimited vehicles & team | ✓ | ✓ |
| Daily auto-SEO blog | ✓ | ✓ |
| AI lead follow-up & nurture | — | ✓ |
| AI local SEO + guided Google Business | — | ✓ |
| Ad campaign kits (coming soon, included) | — | ✓ |
| Per-booking fees | $0 | $0 |
| Price | $197/mo flat | $297/mo flat |
A flat fee is a tool. A percentage is a landlord.
On a marketplace, every car you add is more volume for them to skim 10–40% from. On Rentovation the price is the same at 1 car or 100 — so the more you rent, the more the flat fee pays for itself. At 5+ cars the math isn’t close: a ~25% cut on a $4,000 month is −$1,000, while Starter stays $197 flat. Run your own numbers on the Turo fee calculator.
14 days free, then you decide.
Every plan starts with a 14-day free trial. You add a card at checkout so your storefront can go live and take real bookings, but the first charge doesn’t land until day 14. Cancel any time before then and you’re never billed. No annual contract, no lock-in — just a flat monthly price you can leave whenever you want.
Short answers. No fine print.
How much does Rentovation cost?
Two flat plansStarter is $197/mo and Pro is $297/mo — both flat, billed monthly, and self-serve. The price is the same whether you run 1 car or 100, and there are $0 per-booking fees on either plan.
What is the difference between Starter and Pro?
Starter vs ProStarter runs the whole operation — unlimited vehicles and team, your branded storefront, your own payments, renter verification, e-signed agreements, and the daily auto-SEO blog. Pro adds the AI marketing engine on top: AI lead follow-up, AI SEO, and guided Google Business setup (the ads engine is coming soon, included).
Is there a free trial?
14-day free trialYes. Every plan starts with a 14-day free trial. You add a card at checkout, but the first charge doesn't land until day 14 — cancel before then and you are never billed.
Does the price go up as I add cars?
Unlimited vehiclesNo. Both plans include unlimited vehicles and team members, so adding cars never raises your bill. Unlike per-vehicle tools, a bigger fleet costs you nothing more — the flat fee is the whole price.
Are there per-booking fees?
Zero, on every planNone. $0.00 per booking. Renters pay deposits through your own processor; your money never routes through anyone else's account.
I'm on another platform — how hard is switching?
Live same day, usuallyNot hard — we built an importer for exactly this. Your fleet, photos, and rates come over in one sitting (1now exports supported directly), and we'll walk through it with you on a call if you'd like. Most switchers are live the same day.
Same cars. Same year. Your ledger.
Start your 14-day free trial and get your own branded booking site live — flat monthly pricing, $0 per-booking fees, cancel anytime.
Start free trial →14-day free trial · billed monthly · $0 per-booking fees