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Pricing

Car rental software pricing,flat and honest.

Marketplaces take 10-30% of every trip. Rentovation replaces them for one flat monthly price on your own booking site: $0 per-booking fees, unlimited vehicles, and every dollar lands in your own account. Two plans, no per-car tax, no surprise cut.

See the plansStart your 14-day trial
14-day free trial, no card to start$0 per-booking feesUnlimited vehiclesBilled monthly, cancel anytime

01 / The plans

Two plans. One founding rate.

Starter runs the operation. Pro adds the marketing engine. The first 20 operators get Pro at the Starter price.

Founding rate: 17 of 20 left

Seats are claimed at your first charge.

Pro Founder

The full Pro engine at the Starter price, for the first 20 operators.

$197$297

USD / month

Everything in Pro, for $100 less every month:

  • AI local SEO engine
  • Up to 3 SEO articles a week, written and published for you
  • AI lead follow-up & nurture
  • Ad campaign kits Coming soon, included
  • Everything in Starter: storefront, payments, e-sign, Google Business Profile
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • Unlimited vehicles & team, $0 per booking
  • Locked at $197 while your subscription stays active

Claim a founder seat

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $197/mo on Pro Founder. Rate locked while your subscription stays active.

Most popular

Pro

For operators who want the marketing engine working for them every day.

$297

USD / month

Everything in Starter, plus:

  • AI local SEO engine
  • Up to 3 SEO articles a week, written and published for you
  • AI lead follow-up & nurture
  • Ad campaign kits Coming soon, included
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • $0 per booking

Start your 14-day trial

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $297/mo on Pro. Cancel anytime.

Runs the operation

Starter

Storefront and paperwork, on a flat fee. No marketing engine.

$197

USD / month

Run the whole operation direct:

  • Your own branded storefront
  • Your payments (Stripe / Square)
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • E-signed agreements & deposit holds
  • Unlimited vehicles & team
  • Guided Google Business Profile setup
  • $0.00 per booking

Start your 14-day trial

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $197/mo on Starter. Cancel anytime.

14-day free trial on every plan, no card to startBilled monthly$0.00 per bookingCancel anytime

02 / Included in Pro and Pro Founder

What the Pro engine does every month

Four jobs an SEO agency would bill you for, running on your storefront on their own.

Posts

Local-search posts, written and published

Up to 3 new posts a week for your storefront blog, written from your fleet and city facts. 13 publication gates run on every draft, and only a draft that clears all 13 publishes under your brand. You don't write a word.

Profile

Google Business Profile, set up right

A guided, 13-point setup for your profile: name, address, hours, categories, photos, and a link back to your storefront, checked against what your site says.

(Also in Starter.)

Leads

Every lead followed up

Inquiries get an AI-written follow-up in your voice, with a nurture sequence for the ones that go quiet, so no lead dies in your inbox.

Ads

Ad campaign kits

Ready-to-run Google and Facebook campaign kits built from your fleet and city. Coming soon; included in Pro when it ships, at no extra charge.

The guided Google Business Profile setup inside Rentovation, on the step that sets the profile name and primary category.

Your $297 includes the SEO agency you were about to hire, for $100 more than Starter. And it's the same $297 whether you book $5K or $50K this month.

03 / Starter vs Pro

What's in each plan

Every plan is flat, monthly, and self-serve, with $0 per-booking fees and unlimited vehicles. Starter runs the whole operation; Pro adds the marketing engine on top. Pro Founder is Pro, at $197.

Swipe to compare

What is included in the Starter plan and in the Pro and Pro Founder plans
FeatureStarterPro and Pro Founder
Operations
Branded direct-booking storefrontIncludedIncluded
Your own payments (Stripe / Square)IncludedIncluded
E-signed agreements & deposit holdsIncludedIncluded
Unlimited vehicles & teamIncludedIncluded
Guided Google Business Profile setupIncludedIncluded
Marketing engine
AI local SEO engineNot includedIncluded
SEO articles, up to 3 a weekNot includedIncluded
AI lead follow-up & nurtureNot includedIncluded
Ad campaign kitsComing soon, includedNot includedIncluded
Price
Per-booking fees$0$0
Renter ID checkPrepaid credit, pay-per-check$1.50 each$1.50 each
Renter insurance checkPrepaid credit, pay-per-check$2.00 each$2.00 each
Price$197/mo flat$297/mo flatFounder: $197/mo flat
Prices in USD. Plans billed monthly, cancel anytime.Back to the plans

04 / The flat-fee math

A flat fee is a tool. A percentage is a landlord.

On a marketplace, every car you add is more volume for them to skim 10-30% from. On Rentovation the price is the same at 1 car or 100, so the more you rent, the more the flat fee pays for itself. At 5+ cars the math isn't close: a 20% cut on a $4,000 month is -$800, while Starter stays $197 flat.

One month, $4,000 booked

Line itemMarketplaceRentovation Starter
Gross bookings$4,000$4,000
Their cut 20% of every trip-$800$0
Software flat, monthly$0-$197
You keep$3,200$3,803

Book $8,000 and the marketplace cut doubles to $1,600. Starter is still $197.

05 / The free trial, in plain terms

14 days free, then you decide.

Every plan, Pro Founder included, starts with a 14-day free trial with no card needed. On day 14 your account pauses until you add a card; add one and you're billed the plan price, month to month from there. Never add one and you're never billed. No annual contract, no lock-in.

  1. Day 0

    Sign up

    No card. Storefront live, real bookings on.

  2. Days 1-13

    Run it

    Full plan, no charge. Cancel any time, never billed.

  3. Day 14

    First charge

    Starter $197/mo or Pro $297/mo, monthly from here. Cancel anytime.

No annual contract. No setup fee. No per-booking fee, on any day.

06 / Questions

Short answers, before you sign up.

Is there really no per-booking fee?

Yes. On every plan the fee per booking is $0.00. Book $5K or $50K in a month and your plan price stays the same. Your payment processor (Stripe or Square) charges its own card fees directly to you, as it would anywhere, and renter ID and insurance checks are $1.50 and $2.00 prepaid credits.

Do renter ID and insurance checks cost extra?

Yes. Renter ID and insurance checks are pay-per-check: $1.50 per ID check, $2.00 per insurance check. You buy them ahead as prepaid credits, and each check uses one credit. They are not part of the flat monthly plan price.

What happens on day 14?

Your account pauses until you add a card. Add one and you are billed the plan price, $197 for Starter or Pro Founder and $297 for Pro, and your subscription starts. Never add one and you are never billed. After that it is month to month, cancel anytime.

What does "locked while active" mean for Pro Founder?

Your rate stays at $197 for as long as your subscription is active, no matter what the list price of Pro does. If you cancel and your subscription lapses for 30 or more days, the seat is released and returning puts you on the current list price.

Can I switch plans?

Yes, from your billing settings at any time. Plan changes go through Stripe billing so you are never double-charged. If you leave the Pro Founder rate, your seat goes back into the pool and the founding price does not return.

Do I need Pro to set up my Google Business Profile?

No. The guided Google Business Profile setup is in Starter. The AI local SEO engine and the SEO article writer are Pro.

What counts as a founder seat?

A seat is claimed at your first successful charge on day 14, not at signup. There are 20 seats total.

Before you decide

Guides for operators.

All guides on the blog

Not ready yet?

Take the 15-minute launch guide with you.

One email, no drip campaign: the exact walkthrough operators use to go from nothing to a live, bookable storefront: add a car from the VIN, connect payments to your own bank, go live.

One email. Unsubscribe works. No list, no spam.

Start today

Your storefront, live in about 15 minutes. Your first bill, in 14 days.

Two plans, $0 per booking, unlimited vehicles. Claim a founder seat while the first 20 are open.

Claim a founder seatStart your 14-day trial