If you searched “Getaround vs Turo,” you were probably comparing two marketplaces. The honest 2026 answer is that one of them is gone in the US, and the more useful comparison is between the marketplace model itself and the direct-booking model that sits outside it. This guide covers all three, cites the load-bearing facts, and tells you plainly which path suits which kind of operator.
What happened to Getaround
Getaround, once Turo’s largest US peer-to-peer competitor, wound down its US business fast. The company announced the wind-down on February 11, 2025, and shut US operations effective immediately on February 12, 2025, citing an ongoing lack of liquidity that made US operations no longer viable. Its HyreCar business was included in the wind-down. Renters were given until the end of the day to return vehicles, future rentals were canceled, and Getaround’s European operations continued separately (NerdWallet and Nasdaq, February 2025, retrieved July 20, 2026).
For hosts, the closure is more than a footnote. It is the clearest real-world proof that a marketplace you build your business on can end, on a timeline you do not control, and take your bookings and customer relationships with it. Hosts who ran their entire income through Getaround found out overnight, with no channel of their own to fall back on. That single fact reshapes how a careful operator should weigh any platform.
Where Turo stands in 2026
Turo is the surviving dominant US peer-to-peer marketplace. It brings demand, handles discovery, and provides platform-level coverage options, which is real value, especially for a host who does not want to market. The tradeoff is the commission and the control.
Turo takes roughly 10% to 40% of each tripdepending on your plan. Effective January 7, 2026 it moved to a three-tier structure (the 60, 75, and 90 plans, where Turo keeps 40%, 25%, or 10%) and renamed “protection plans” to “earnings plans” and the host “deductible” to “damage responsibility.” The recurring structural pattern: the plan that lets you keep the most is the plan that puts the most damage risk on you, up to $2,500 per incident on the 90 plan (help.turo.com, retrieved July 20, 2026). We break the fee math down fully in how much does Turo take.
Turo remains a legitimate option. The question this guide exists to answer is whether it should be your only channel.
The third path: going direct
Direct booking is renting your cars through your own storefront instead of a marketplace. Renters find your site, choose dates against your calendar, and pay you directly. There is no per-trip commission removed by a platform, and the customer is yours, not a masked contact behind someone else’s login.
Going direct means you take on work the marketplace used to absorb: you arrange your own commercial rental insurance through a licensed provider (this guide makes no insurance or coverage claims), you bring in renters through local marketing and repeat customers, and you run screening, agreements, and deposits yourself or with software. In exchange, you keep 100% of each booking minus a flat software fee, and you own the customer list. It is a business decision, not just a listing swap, and it pays off differently at different fleet sizes.
Side-by-side comparison
| Factor | Getaround (US) | Turo | Going direct |
|---|---|---|---|
| US availability (2026) | Closed; US operations wound down Feb 12, 2025 | Operating; dominant US marketplace | Always available; it is your own site |
| Who brings the renters | N/A | The marketplace | You (local marketing, repeat renters) |
| What the platform keeps | N/A | Roughly 10% to 40% per trip by plan | No per-trip cut; a flat software fee if you use a platform |
| Who owns the customer | Was the platform | The marketplace | You |
| Damage risk | Was platform-programmed | Set by plan; higher share = more host risk | You arrange your own commercial coverage |
| Platform-shutdown risk | Realized in 2025 | Exists for any single platform | You are not dependent on one marketplace |
| Best for | No longer applicable | 1 to 2 cars, wants demand handled | 3+ cars, wants control and margin |
Turo figures: help.turo.com, accessed July 20, 2026. Getaround closure: NerdWallet and Nasdaq, February 2025.
Who should pick what
The right answer genuinely depends on your situation. Be honest about which operator you are.
Choose a marketplace (Turo) if: you run one or two cars, you do not want to do any marketing, and you are comfortable trading a meaningful percentage of every trip for demand you do not have to generate. For a small, casual host, that trade can be completely reasonable. This guide is not an argument that everyone must go direct.
Choose direct booking if: you run several cars, you have renters worth turning into repeat customers, and the per-trip percentage has started to feel like rent on a business you built. Past a handful of cars, the flat-fee math and the ownership both tilt toward direct, and most hosts never actually run that comparison.
Run both if: you want to keep marketplace demand while building a channel you control. Many operators list on Turo and stand up a direct storefront in parallel, sending repeat renters to the direct link and using the marketplace for net-new discovery. This guide makes no promise about syncing calendars between a marketplace and a direct site; treat those as separate systems you manage deliberately.
A quick decision guide by fleet size
| Fleet size | Most likely best fit | Why |
|---|---|---|
| 1 car | Marketplace | Demand handled for you; a flat software fee is hard to justify on one car |
| 2 to 3 cars | Marketplace, or start testing direct | The breakeven is close; worth modeling both |
| 4 to 9 cars | Direct booking (marketplace optional) | Flat-fee economics and customer ownership start to win clearly |
| 10+ cars | Direct booking | A percentage cut on a large fleet is the most expensive option every month |
Directional guidance based on flat-fee vs percentage cost structure. Model your own breakeven with real numbers using our Turo fees calculator before switching.
The lesson Getaround left behind
Whatever you decide, the Getaround closure is the most important fact in this comparison. A marketplace can vanish, change its fees mid-contract, or deactivate an account, and when it does, a host with no channel of their own has nothing to fall back on. The safest position is not to hate marketplaces or to abandon them reflexively. It is to make sure at least part of your business runs on infrastructure you own: your storefront, your payments, your customer list.
That is the category Rentovation is built for: a flat-fee, direct-booking platform that gives you a branded storefront, identity and license verification, e-sign agreements, deposit holds, and your own Stripe or Square payouts, without a per-trip commission. If you want the full playbook, read how to rent out your car without Turo and keep 100%, and if a Turo deactivation is what brought you here, see what to do when a Turo host account is deactivated.
Build the channel a shutdown can’t touch
Start a free trial of Rentovation, bring the cars you already own, connect your own payment account, and take direct bookings on a storefront that belongs to you. Your cars, your customers, your income, controlled by you.
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