Your fleet
1–50 cars. Flat-fee math wins hardest at 5+.
Per Turo's published earnings plans as of January 7, 2026.
Flat fee — it doesn't change as your fleet grows.
You keep, per year
$10,896
more per year going direct on Rentovation Starter — after the flat $2,364/yr fee and $1,740 in card processing.
On Turo
Direct on Rentovation
How this is calculated.Annual Turo fees = cars × trips/car/month × average trip revenue × 12 × Turo's take rate. Turo take rates are from Turo's published US host earnings plans as of January 7, 2026(60 / 75 / 90 plans, where Turo keeps 40% / 25% / 10%). The math is deliberately conservative in Turo's favor: it counts onlyTuro's host-share cut and excludes Turo's additional host fees, so the real marketplace cost is likely higher than shown. On the Rentovation side we include the card-processing fee (~2.9%) you'd pay taking bookings directly, so the comparison isn't stacked in our favor. Estimates only — your actual numbers depend on your plan, market, and mix.