If you host on Turo, the single number that decides your take-home is the share Turo keeps from every trip. It is not one flat rate. It moves with the plan you pick, the damage risk you agree to carry, and, in Turo’s newer markets, even how far in advance a guest books. This guide lays out the real math, cites every figure to its source, and flags what is still changing so you can check your own numbers before you trust any headline, including ours.
The short version: what Turo keeps per trip
Turo’s model is a percentage commission, not a flat subscription. The percentage is set by your plan. Across Turo’s current earnings plans the host share runs from 60% to 90%, which means Turo’s cut runs from about 10% to 40% of the trip price (help.turo.com, earnings and host share, retrieved July 20, 2026).
The structural rule that has held across every version of the plans: the more of the trip you keep, the more damage risk you take on. There is no plan where you keep most of the money and carry little of the risk. That tradeoff is the heart of the fee question.
Turo’s 2026 earnings plans (the current three tiers)
Effective January 7, 2026, Turo replaced its older five-tier structure with three tiers, and on March 31, 2026 it finished renaming the program: “protection plans” became “earnings plans,” the “deductible” became “damage responsibility,” and “host take” became “host share.” The share Turo keeps is tied to the plan you pick.
| Turo earnings plan | Host keeps | Turo keeps | Damage responsibility if the car is damaged |
|---|---|---|---|
| 60 plan | 60% | 40% | $0 |
| 75 plan | 75% | 25% | Up to $250 |
| 90 plan | 90% | 10% | Up to $2,500 |
Per Turo’s published earnings plans as of January 7, 2026 (help.turo.com, retrieved July 20, 2026). In nine dynamic-pricing metros (Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego, Seattle) the host share can run higher depending on how far ahead a guest books, so confirm your exact split in your own Turo dashboard.
Read that table one more time, because the design is the point. The only plan with a $0 damage responsibility is the 60 plan, which hands Turo 40% of every trip. To shrink Turo’s cut toward 10%, you agree to absorb up to a $2,500 damage responsibility (the amount you pay toward repairs before Turo reimburses the rest) on any damage. You are effectively buying a lower commission with higher personal risk.
The legacy protection plans (available before January 7, 2026)
For context, Turo’s older US host protection plans used a five-tier structure. Each tier paired a host share with a per-incident deductible you would owe on physical damage. This ladder is history now, replaced by the three tiers above, but it is worth seeing because it shows the same risk-for-commission trade in more detail.
| Legacy protection plan | Host kept | Turo kept | Host deductible if the car was damaged |
|---|---|---|---|
| 60 | 60% | 40% | $0 |
| 75 | 75% | 25% | $250 |
| 80 | 80% | 20% | $750 |
| 85 | 85% | 15% | $1,625 |
| 90 | 90% | 10% | $2,500 |
Source: Turo host protection plans available before January 7, 2026 (support-resources.turo.com, retrieved July 20, 2026). Turo replaced these five plans with the three-tier 60/75/90 structure effective January 7, 2026.
The June 2025 benefit changes
Fees are only half of what moved. On June 16, 2025, Turo removed benefits from its lower plans mid-program. The 60 plan lost eligibility for exterior wear-and-tear reimbursement, loss-of-hosting-income, and a replacement vehicle during repairs, and the 75 plan lost replacement-vehicle reimbursement. Both plans survived the 2026 consolidation, so those downgrades still apply (Turo host plan-change notices, June 2025, retrieved July 20, 2026). The lesson for fee planning: the terms attached to your share can change on the platform’s timeline, not yours.
Worked examples: what the cut costs at 1, 3, 5, and 10 cars
Here is the fee in dollars, not percentages. The assumptions below are illustrative and deliberately simple so you can swap in your own numbers: four trips per car per month at a $250 average trip price. We show two commission scenarios: a 25% Turo cut (the 75 plan) and a 40% Turo cut (the 60, no-damage-responsibility plan). Your real figures will differ by market, plan, and season.
| Fleet size | Monthly bookings | Annual bookings | Turo keeps at 25% / year | Turo keeps at 40% / year |
|---|---|---|---|---|
| 1 car | $1,000 | $12,000 | $3,000 | $4,800 |
| 3 cars | $3,000 | $36,000 | $9,000 | $14,400 |
| 5 cars | $5,000 | $60,000 | $15,000 | $24,000 |
| 10 cars | $10,000 | $120,000 | $30,000 | $48,000 |
Illustrative math (four trips per car per month at $250 per trip). Not a quote or a guarantee. Run your own figures.
The pattern is the whole argument for going direct: a percentage cut scales with your fleet. Add cars and the dollar amount Turo keeps grows in lockstep, every single month, forever. That is fine when the platform is delivering the demand. It becomes the central question the moment you could bring in bookings yourself.
The flat-fee alternative math
A marketplace charges a percentage. Direct-booking software charges a flat fee. Those two cost structures cross at a specific fleet size, and past that point the percentage keeps getting more expensive as you grow while the flat fee does not move.
Take the five-car row above. At a 25% Turo cut, the commission is about $15,000 a year. A flat monthly software fee does not care whether you run one car or fifty. The honest nuance most vendors skip: below a certain fleet size, a percentage or per-car tool can be cheaper than a flat fee. Flat pricing wins decisively as the fleet grows and loses to cheap per-trip math when you run only a car or two. The right question is not which is cheaper in the abstract, it is where the breakeven sits at your car count and trip volume. Model it before you switch.
The damage-responsibility tradeoff, stated plainly
For hosts weighing plans, the tradeoff is the actual decision:
| Your goal | Plan direction | What you give up |
|---|---|---|
| Keep the most per trip | Higher host share (90 plan) | You carry the most damage risk, up to $2,500 per incident |
| Carry the least damage risk | Lower host share (60 plan) | Turo keeps up to 40% of every trip |
| Balance the two | Middle plan (75) | A moderate cut and a moderate damage responsibility |
There is no free lunch in the plan menu. That is not a scandal, it is how platform-provided coverage is priced. But it does mean the “keep 90%” headline is never the whole story, and any honest fee comparison has to put the risk column next to the share column.
Where a flat fee changes the equation
When you rent directly instead of through a marketplace, there is no per-trip commission at all. You arrange your own commercial rental insurance through a licensed provider (this guide makes no insurance or coverage claims), you connect your own payment processor, and you keep 100% of each booking minus a flat software fee that does not grow with your fleet.
That is the category Rentovation is built for: a branded booking storefront, identity and license verification, e-sign agreements, deposit holds, and your own Stripe or Square payouts, on a flat monthly fee instead of a percentage of every trip. We are not the only way to leave a marketplace, and our companion guides name the alternatives plainly. See how to rent out your car without Turo and keep 100% for the full path, and Getaround vs Turo vs going direct if you are weighing which channel fits your fleet.
See what you would keep going direct
Start a free trial of Rentovation, bring the cars you already own, connect your own payment account, and take direct bookings on a branded storefront. Your cars, your customers, your income, controlled by you.
Start your free trial →Just switched off by Turo instead? Read what to do when a Turo host account is deactivated, or see how onboarding works step by step.