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Car rental software, built by rental owners

The rental business you actually own.

Your own booking website, fleet tools and payments, with $0 per-booking fees.

Plus automated local blog/SEO and Google Business Profile guidance that get you found on Google and in AI chat.

Start your 14-day trialExplore a demo booking website
No card needed to start.

Rentovation is car rental software for independent operators and Turo hosts: a branded booking website, payments into your own Stripe or Square account, pay-per-check renter ID and insurance checks, and e-signed agreements with deposit holds, for one flat monthly price and $0 per-booking fees.

The setup

15

minutes from your email to a live booking site

Most operators are live in about 15 minutes. Six screens on your phone, no tech skills, nothing to install.

The signup screen on a phone: business name and work email, with no card needed to start.

Start your 14-day trial

Start with an email.

No card needed to start.

Your own rental platform

The signup screen on a phone: business name and work email, with no card needed to start.
Start with an email. No card needed.
Step one of the setup on a phone: a Land Rover Defender at $149 a day with a $250 deposit.

Step 1 / your car

Add your car. Set your price.

One screen. One clear next step.

$149/ day. Your call.

Step one of the setup on a phone: a Land Rover Defender at $149 a day with a $250 deposit.
Add your car. Set your price.
Step two of the setup: choosing Stripe, Square or another way to take payment.
Desktop payment settings showing the available processor connections for a test fleet.

Step 2 / payments

Connect your processor.

Stripe, Square or your own way. Rentovation never holds your money.

Step two of the setup: choosing Stripe, Square or another way to take payment.
Connect the processor you already use. Phone or laptop.
Step four of the setup: the standard rental agreement with liability, deposit, fuel and prohibited use terms.

Step 4 / 6

Choose your agreement.

A clear rental agreement, ready to e-sign.

Step four of the setup: the standard rental agreement with liability, deposit, fuel and prohibited use terms.
Your rental agreement, ready to e-sign.

Step 5 / your storefront

Your brand. Booked direct.

Your name, your domain, your cars, your prices. The renter books you, not a marketplace.

A test fleet storefront in Dallas, with local area map, vehicle photos and direct booking.
Your storefront, live under your own name.
A confirmed booking receipt showing a Rentovation booking fee of $0.00.

Step 6 / booked

Payment received. Booking confirmed.

Rentovation booking fee: $0.00.

A confirmed booking receipt showing a Rentovation booking fee of $0.00.
Payment received. Booking confirmed.
See the booking website

The whole operation, on one screen.

Bookings, fleet, storefront and the books. Open it on a laptop at the lot, or on your phone at the curb.

See renter verification and agreements
Reports
The Reports screen: cash collected by week, booking status, booking source and per-vehicle performance for a demo fleet.
The desktop bookings list with pickup dates, payment status and recent rentals for a test fleet.
The branded storefront where renters pick a car and book it direct.
Bookkeeping with cash collected, outstanding balances, deposits and booking sources for a test fleet.
The same fleet on a phone, with a Cybertruck and a Corvette ready to book.

Build your direct rental business

01

Build a booking website

You want renters to book with your business.

See the renter journey, setup requirements and costs before you start.

Explore this path →02

Add direct bookings alongside Turo

You already host and want another channel.

Understand direct rental responsibilities and the one-way calendar limit.

Explore this path →03

Switch rental software

You have an operation and a system to replace.

Plan your data, active bookings and checks before cutover.

Explore this path →
Explore solutions →

The marketplace takes 10-30% of every trip and keeps your customer.

Same cars. Same renters. Move the three dials to your own numbers.

$4,116

more per year, same cars, same renters

Gross rental revenue
$25,920
Marketplace cut
$6,480
Rentovation Starter
$2,364
You keep
$4,116
Add direct bookings alongside TuroCompare rental software

On the marketplace

  • 10-30% of every trip, on every trip
  • The renter is their customer, not yours
  • Reviews build their name
  • Their rules can change tomorrow

On your own storefront

  • $0 per-booking fee, flat monthly price
  • You keep the renter and their email
  • Reviews build your name
  • Your rules, your rates, your deposit

Included in Pro

Agencies charge $500 to $2,000 a month for this. Pro includes it.

The engine that gets a local fleet found: your Google profile, your storefront pages, and posts written from your own cars and your own city.

An agency

$500 to $2,000
a month, for the same category of work
A retainer
that continues for as long as you want the work to continue
Their process
on their calendar, in their account

Rentovation Pro

Included in Pro
no separate line item, no separate vendor
43 checks
17 storefront checks, a 13-point Google Business Profile checklist, 13 publication gates
Your account
your listing, your storefront, your words, your name on all of it
Screen one of the wizard, setting the Google Business Profile name and primary category.

One phone number. Everywhere.

Your name, address and phone read the same everywhere. Google trusts a fleet it can match.

Five audits, on rotation.

Identity, Google profile, storefront, links, citations. Rerun on a schedule, not once.

AI drafts. 13 gates decide.

Every post is written from your fleet and your city, then clears 13 gates before it goes out.

Same post, new city name? Never published.

A city-swapped rewrite of a post you already have is caught by the duplicate gate and never goes live.

17 storefront + 13 Google profile + 13 publication gates = 43 checks

Every one of them visible to you, with a pass or a fail.

Nobody can guarantee a Google ranking. We show you every check instead.

Three things you own from day one.

Renters verify before they get the keys.

Everything happens on the renter's phone, before pickup. You approve, or you do not.

  • Driver's license, checked
  • Insurance, checked
  • Rental agreement, e-signed
The rental agreement on a renter's phone, listing liability, deposit, fuel and prohibited use terms.

The money goes to your bank, not ours.

Connect the processor you already use: Stripe, Square, PayPal, Braintree or Authorize.net. Renter payments and deposits land in your account. Rentovation never holds your money.

The payment step on a phone: Stripe recommended, Square, or take payments another way.
The Payments settings page: Square connected as the active processor, Stripe finishing setup, PayPal not connected. Renters pay through your own account.

Your brand, not theirs.

Your cars, your rates, your name on the site the renter books through. Every review and every search builds your business, not a marketplace listing you rent by the trip.

A test fleet storefront in Dallas, with local area map, vehicle photos and direct booking.

From the blog

Guides for operators.

All guides on the blog

Yours.

The operators who build their own local brand today own the market tomorrow.

Founding rate: 17 of 20 left

Seats are claimed at your first charge.

Pro Founder

The full Pro engine at the Starter price, for the first 20 operators.

$197$297

USD / month

Everything in Pro, for $100 less every month:

  • AI local SEO engine
  • Up to 3 SEO articles a week, written and published for you
  • AI lead follow-up & nurture
  • Ad campaign kits Coming soon, included
  • Everything in Starter: storefront, payments, e-sign, Google Business Profile
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • Unlimited vehicles & team, $0 per booking
  • Locked at $197 while your subscription stays active

Claim a founder seat

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $197/mo on Pro Founder. Rate locked while your subscription stays active.

Most popular

Pro

For operators who want the marketing engine working for them every day.

$297

USD / month

Everything in Starter, plus:

  • AI local SEO engine
  • Up to 3 SEO articles a week, written and published for you
  • AI lead follow-up & nurture
  • Ad campaign kits Coming soon, included
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • $0 per booking

Start your 14-day trial

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $297/mo on Pro. Cancel anytime.

Runs the operation

Starter

Storefront and paperwork, on a flat fee. No marketing engine.

$197

USD / month

Run the whole operation direct:

  • Your own branded storefront
  • Your payments (Stripe / Square)
  • Renter ID + insurance checks, pay-per-check: $1.50 per ID check, $2.00 per insurance check
  • E-signed agreements & deposit holds
  • Unlimited vehicles & team
  • Guided Google Business Profile setup
  • $0.00 per booking

Start your 14-day trial

14-day free trial, no card to start. On day 14 your account pauses until you add a card, then $197/mo on Starter. Cancel anytime.

14-day free trial on every plan, no card to startBilled monthly$0.00 per bookingCancel anytime

Start your 14-day trialLive in about 15 minutes. No per-booking fees. No card to start.